News — Bauer Hockey UK

Bauer Hockey UK Announces New Partnership With Giants Forward Colin Shields

Bauer Hockey UK Announces New Partnership With Giants Forward Colin Shields

Shields, the all-time leading scorer for the Giants and Team GB, will exclusively wear BAUER equipment during the 2017/18 season including BAUER VAPOR 1X skates, NEXUS 1N stick, SUPREME 1S gloves and BAUER 4500 helmet.

The Team GB forward claimed the #1 position in the international scoring standings during the 2017 IIHF World Championship in Belfast. Shields surpassed the existing record in style, netting a hat-trick against the Netherlands as Team GB claimed the Gold Medal and promotion to Division 1A in 2018.

Lucy Thomasson, Director of Bauer UK:

“Colin is one of the top British players in the Elite League and will be a great ambassador for BAUER UK. We are honoured to have him join our roster of ‘BAUER UK Athletes’ and look forward to supporting him throughout the 2017/18 season”.

Steve Thornton, Head of Hockey Operations:

“We are pleased to have BAUER UK supporting the Giants for yet another season. BAUER UK’s sponsorship of Colin Shields is the perfect choice to represent their brand, especially during Colin’s testimonial season.”

Bauer Hockey UK Announces Partnership with Cardiff Devils forward Joey Martin

Bauer Hockey UK Announces Partnership with Cardiff Devils forward Joey Martin

Bauer Hockey UK are delighted to announce Cardiff Devils forward Joey Martin as their first “Bauer UK Athlete."

The 28 year old Canadian is one of the most skilled forwards in the Elite league and is currently playing his third season with the Devils. He led the league in scoring in 2015-16, registering 31 goals + 56 assists for 87 points in 66 games. He picked up the coveted EIHL Player of the Year and was also named Forward of the Year.

The new deal will see Joey feature in upcoming BAUER UK marketing campaigns for both the BAUER NEXUS and VAPOR lines. Joey has found NEXUS 1N to be the best stick for his game and is currently wearing BAUER VAPOR 1X skates, BAUER NEXUS 1N gloves and the BAUER RE-ACT Helmet.

"Along with being a firm fan favourite, Joey has personally chosen BAUER as his preferred equipment provider. It made total sense for us to select Joey as our first BAUER UK Athlete and we are genuinely thrilled to have him on board,” said  Lucy Thomasson, Director of Bauer UK.

'"For me BAUER offers everything any athlete wants from their equipment. BAUER are top of their game for comfortability and give me the added confidence on-ice for me to play at my best. I'm really looking forward to teaming up with them and representing the brand in the UK”

Joey Martin

Devils Managing Director Todd Kelman spoke about the new partnership:


“We are pleased to have Bauer UK supporting Joey Martin going forward.  Joey is going to be a great ambassador for Bauer UK.  

"He is an exceptional player and also an outstanding person.  He is adored by our own fanbase and well respected by opposing players and coaches around the league.  

“He is a workhorse on and off the ice and I think he is the perfect choice to represent the Bauer brand in the UK.  Our team are big fans of Bauer.  We let the players make their choice and they opted to go with Bauer for all our equipment with 90% of our guys also wearing their skates and using their sticks.”